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WORLD CUP FOOTBALL WILL SEE A PERFECT STORM OF WAGERING

Online Casino News

19 February 2010

Outgoing Ladbrokes chief exec expects punters to bet around GBP 750 million on soccer epic in Africa

 

Ladbrokes' soon-to-depart chief executive Chris Bell estimates that football fans will wager around GBP 750 million on this year's World Cup football in South Africa - a 50 percent increase on bets placed on the last World Cup epic.

Speaking to the Financial Times this week, Bell said: “It’s statistically proven that each World Cup is bigger than the last. This one will be particularly good because it’s in the right time zone – South Africa is an hour ahead of the UK – so all the matches will be on TV.”

Despite his bullish predictions, Bell said that trading conditions in 2010 were generally likely to remain difficult following a tough year.

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