BWIN DROPS SPONSORSHIP OF AC MILAN
19 February 2010
Emirates airline to take over shirt
sponsorship
According to the Forbes magazine sportsmoney blog,
online gambling group Bwin's shirt sponsorship of the
top Italian Serie-A football team AC Milan has been
relinquished and re-issued to the Arabian airline
Emirates.
The blog informs that reports from
Italy disclose that AC Milan has agreed a four-year Euro
50 million ($70 million) shirt sponsorship with
Emirates, effective when Milan's current deal with Bwin
expires at the end of the current season.
Bwin's
deal was worth Euros 12 million a year and when it was
signed four years ago was the the fifth largest shirt
sponsorship in European soccer (see previous InfoPowa
report).
Bwin's sponsorship of Spain's Real
Madrid ranked third with U.S. insurer AIG's sponsorship
of the English Premier League's Manchester United top in
the shirt sponsorship stakes, the blog reported. A year
ago Manchester United set a new record with its
four-year Euro 90 million deal with another U.S.
insurance giant, Aon, which will replace AIG on the Red
Devils' shirts from next season. That deal,
coincidentally, will run in parallel with Emirates' at
Milan.
Emirates sponsors teams and events across
a range of sports from auto racing to yachting. In
soccer, it sponsors the Arsenal football team in the
EPL, Paris Saint Germain in France, Hamburg in Germany
and Olympiacos in Greece. Since 2007 it has been a
stadium sponsor at the San Siro, which Milan shares with
Internazionale.
Online Casino News Courtesy of
Infopowa
More news here.
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