ANOTHER ONLINE GAMBLING GROUP ENTERS B2B SECTOR
19 February 2010
Unibet joins 888.com, Betsson,Paddy Power and
Bwin in expanding into the provider sector
B2B (Business to Business) activity appears to be the
area of choice into which major online gambling groups
are expanding, with Unibet the latest to announce its
involvement. The company has kicked off its new service
with a deal with Ålands Penningautomatförening (Paf),
licensed by the Åland Provincial Government, for the
provision of a full sports betting solution.
Unibet joins a growing number of Internet gambling
groups offering more than just gambling to their own
punters. Dragonfish, the 888.com b2b subsidiary is
making significant contributions to its parent's
business performance with a series of important deals,
whilst Bwin has been using the Ongame Network for the
Paddy Power operates through
Airton Risk, with the French monopoly the PMU as an
impressive client, and Betsson has recently made much of
its push into the sector through Betsson Business
Solutions. Industry giant Party Gaming also ventured
outside its normal area of activity recently with its
b2b deal to provide online poker and casino facilities
to the Danish state gambling monopoly Danske Spil.
Unibet's 3 year agreement will see it provide Paf
with a fully serviced sports betting solution which will
also be offered to external customers.
The scope of
the services includes odds compiling and risk management
on an in-house developed proprietary system for fixed
odds betting. Paf will also become a customer in the
fast growing sports betting pool products SuperToto and
SuperScore offered by Unibet.
Revenue for the global sports betting market is
estimated by independent analysts to be US$ 40.9 billion
for 2009 and the forecast for 2012 is that the global
sports betting market will grow to US$ 43.4 billion, a
statement from Unibet revealed this week. The company
says it has initiated investigations on how to structure
the Unibet b2b business in order to protect the
integrity of the customers and maximise the shareholder
value to the Unibet shareholders.
extensive Live Betting offer with over 2 000 live events
per month and our in-house risk management we have a
very strong offer," said Unibet chief executive Petter
Nylander, describing the sector as "...this large
Anders Ingves, CEO of Paf,
commented: “Paf will continue to grow internationally
and this investment strengthens our offering long term.
This Agreement will be important for Paf and our
customers. Through our partnership with Unibet, we gain
access to the best betting platform in the business”.
Paf also uses Net Entertainment's CasinoModule
online gambling systrem, provided under licence last
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