NEW MOBILE LOTTERY
5 February 2010
Ex-Cantor exec behind new gambling venture
Brent Wilkins, former Cantor Fitzgerald LP managing
director, has announced the launch of Mobile Lottery LLC
to capitalise on the growth and technological advances
in United States wireless networks and mobile devices to
expand state lotteries to mobile devices.
The
need for US states to balance their budget is causing an
growing number to turn to lotteries as a solution, and a
regulated mobile lottery offering could not only
increase by 10 percent the $ 65 billion in current
lottery revenues to the states that participate but also
lower the cost as a more efficient and cost effective
method for distribution.
"Our goal is to create
the number one brand in the mobile lottery space using
my expertise gained from launching the first real-time
mobile trading application for the U.S. Treasuries with
Sprint-Nextel in 2005," said Wilkins, CEO of Mobile
Lottery LLC.
"My serving as a key contributor
with Cantor Fitzgerald's successful Cantor Gaming
wireless gaming business in Las Vegas has prepared me
for this opportunity to extend the current state lottery
offerings to exciting new mobile devices such as the
iPhone, Google Nexus One and other Android OS devices ,
Motorola Android OS devices, Blackberry Storm/Bold and
various Microsoft Windows devices."
With over
two-thirds of the U.S. population having played the
lottery and with 23 percent of those participating
playing regularly, the mobile lottery can now be
available to the 208 million U.S. mobile subscribers who
qualify, said Wilkins.
Software now exists to
verify a player's age and that one is playing from a
legal jurisdiction. Mobile lottery also practices
responsible gambling and can restrict, limit, and
control the amount each individual partakes in lottery
systems.
"The ability to securely and reliably
trade over $ 20 billion in U.S. securities with an
average transaction value of over $ 5 million four years
ago proved mobile financial transactions are indeed
possible," Wilkins said this week.
"New
technological advances in mobile operator networks and
mobile smart phone devices now allow for both a legally
compliant and exciting game experience for the wireless
lottery player in the 42 U.S. state's that choose to
participate," he added.
Location Based Services
(LBS) can now accurately pinpoint a lottery player's
location ensuring the participating state will receive
its revenue share. It also ensures the state will adhere
to regulatory requirements by offering intrastate gaming
and compliment the existing land based lottery systems
whose revenues have flattened in recent years.
Advantages of mobile lotteries include increased state
revenues because of the added convenience, the ability
to address problem gaming, elimination of fraud and lost
tickets, and added revenue streams via mobile
advertising and consumer market data.
"The
merger of the Powerball and Mega Millions lottery game
essentially allows for a national lottery with one
application across many devices, operating systems,
mobile operators and content stores," claimed Wilkins.
"Additionally, with the recent deployment of
WiMax and evolution of LTE (Long Term Evolution)
technologies, the long term prospects for the mobile
gaming transaction space is extremely bright," he
concluded.
Online Casino News Courtesy of
Infopowa
More news here.
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