The French state gambling monopoly Francaise des Jeux
has continued its flurry of deals in preparation for the
liberalisation of the French gambling market, announcing
this week that it has engaged with the gambling software
provider LVS to order its fixed odds sports betting
LVS's Advanced Gaming Platform will
enable FdesJ to offer fixed odds sports betting online,
as well as through its almost 27 000 retail terminals
once the French online sports betting market has been
liberalised later this (2010) year.
who is a founder and heads LVS expressed appreciation
for the trust Francaise des Jeux had placed in his
relatively small company, adding that it has given him
confidence to seek similar major contracts in other
"It has been a challenge to
meet the requirements of such a big operator and there
has been a lot of learning to do on both sides, but
[this project] gives us the platform to move forward
into other markets," Ordish said.
von Schoultz) was formed in 1992 and has specialised in
building and supplying software for the betting and
gaming industry, working with a number of major gaming
companies around the world and acquiring a reputation
for quality and innovation. The firm is licensed and
regulated by the UK Gambling Commission and has both
remote and non-remote gaming accreditation.
company has offices in London and Gibraltar and directly
employs over 30 staff. It also has close ties with
partners in South East Asia and Eastern Europe and
access to programming resources in Brazil.