BRITAIN'S A.S.A. STRIKES AGAIN (Update)
13 February 2009
Spreadbetting company accused of glamourising
gambling
Britain's strict Advertising Standards Association has
lowered the boom on another Internet betting company
advertisement, upholding a single public complaint that
an advert for spread betting firm ShortsandLongs.com
glamourised gambling.
The advertisement showed a
polished and confident man sitting between two
attractive women, and was the subject of a complaint
from a member of the public who claimed it referred to
gamblers as "traders" and implied that gambling made men
more attractive to women.
The ad for the website,
which was launched in September 2008 as a way to trade
financial markets through spread betting, bore the copy,
"We believe all traders deserve privileges which is why
we offer: Free guaranteed stops", and claimed to make
spread betting more rewarding.
The reference to
gamblers as traders claim was rejected by the ASA, but
the controlling body upheld the criticism that the ad
made men seem more attractive, saying the women in the
picture were touching the man's arms intimately and that
readers were likely to infer that one of the rewards of
success in spread betting was enhanced attractiveness
and increased sexual success.
ShortsandLongs.com
spokesman Andy MacKenzie protested the ASA finding,
saying that his company's activities actually reduce the
risks of spread betting, and that it is leading the way
in responsible gambling with free guaranteed stops so
clients know exactly what they are risking with each
trade rather than glamourising the pastime.
Online Casino News Courtesy of
Infopowa
More news here.
Top of page |
Home |
News |
Forum |
Webcast |
Vortran |
Accredited Casinos |
Evil Ones |
Pitch a Bitch |
Online Gambling Resources |
Poker
|