BETDIRECT ABSORBED INTO STAN JAMES CORE OPERATIONS
6 February 2009
Overheads streamlined and customer service
extended
Betdirect, which was acquired from 32Red by Stan James
(Gibraltar) Limited in 2007, is being absorbed into the
group's core operations, effecting streamlined overheads
and extended customer service.
Established in 1998 by Littlewoods, Betdirect was bought
by 32Red and then sold to Stan James in December 2007.
Since that date it has been operated as a distinct brand
with its own dedicated website, call centre and mobile
application. That changed on February 4th 2009, when the
brand was merged into the Stan James core operations.
Peter Fisher, CEO of Stan James commented: “One of our
strategic objectives is to promote and develop our
single core brand of Stan James. The merger of the
betdirect business is a positive step towards achieving
that objective.
"In December 2007 we made a decision to operate
betdirect as a distinct brand for no more than 15 months
in order to maximise customer retention following the
acquisition from 32Red.
"Both Stan James and betdirect have gone from strength
to strength and we believe that the time is right to
merge the brands. The merger enables us to streamline
overheads and is a fantastic opportunity to extend our
industry leading service to our betdirect customers.
betdirect customers have been made aware of the plans
and can continue to access a full range of sportsbook
and e-gaming products via the internet, telephone and
mobile channels.”
Stan James is one of the biggest and most trusted brands
in bookmaking. The company has been at the forefront of
sports betting for many years and is synonymous with
betting in-running.
Online Casino News Courtesy of
Infopowa
More news here.
Top of page |
Home |
News |
Forum |
Webcast |
Vortran |
Accredited Casinos |
Evil Ones |
Pitch a Bitch |
Online Gambling Resources |
Poker
|