ENTRACTION CHOOSES NYX FOR BINGO
22 February 2008
Spring the target date for launch
The Sweden-Malta online gambling group Entraction,
perhaps better known by its former branding 24hPoker,
has signed a deal with Scandinavian software company NYX
Interactive that will see the launch in the European
spring of new online bingo offerings from Entraction
licensees.
Entraction says that online bingo complements its
product offering as it is a game of luck that attracts
new target groups. Bingo is a widespread and popular
game offline that is booming online and becoming an
increasingly competitive operational field.
The CEO of Entraction, Peter Åström, says that bingo
completes his company's product offering and makes it
possible for its partners to offer the players an
outstanding gaming experience in a safe and regulated
environment. Entraction already offers its partners
poker, sports betting and casino action.
Staffan Lindgren, CEO NYX Interactive said that the
Entraction deal was important to his company and its
global ambitions. The company's product has a user
friendly chat function to enhance the online bingo
experience, because the social nature of bingo makes
player interaction a key feature, he said.
Online Casino News courtesy of
InfoPowa
More news here.
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