ENTRACTION CHOOSES NYX FOR BINGO

22 February 2008

Spring the target date for launch


The Sweden-Malta online gambling group Entraction, perhaps better known by its former branding 24hPoker, has signed a deal with Scandinavian software company NYX Interactive that will see the launch in the European spring of new online bingo offerings from Entraction licensees.

Entraction says that online bingo complements its product offering as it is a game of luck that attracts new target groups. Bingo is a widespread and popular game offline that is booming online and becoming an increasingly competitive operational field.

The CEO of Entraction, Peter Åström, says that bingo completes his company's product offering and makes it possible for its partners to offer the players an outstanding gaming experience in a safe and regulated environment. Entraction already offers its partners poker, sports betting and casino action.

Staffan Lindgren, CEO NYX Interactive said that the Entraction deal was important to his company and its global ambitions. The company's product has a user friendly chat function to enhance the online bingo experience, because the social nature of bingo makes player interaction a key feature, he said.

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