NEW ONLINE CASINO FROM UK LINGERIE QUEEN
15 February 2008
Ann Summers adds a white label casino operation to
online bingo activities
The British lingerie and adult products group Ann
Summers has added an online casino to the Internet bingo
operations it launched mid-2007 in a white label deal
with St Minver, using Parlay Entertainment software (see
previous InfoPowa report).
The new operation follows the Gibraltar-licensed St
Minver white label model and is designed to attract both
men and women. However, St Minver's m.d. Leigh Nissim
points out that demographics differ over game genres
with 75 percent of bingo customers tending to be female,
whereas 75 percent of casino customers are more usually
male.
Nissim added: “Ann Summers aims to extend its
relationship with customers both from a communications
and revenue perspective. Gaming provides an ideal
vehicle through which this can be achieved as the games
provide sticky content and the customer relationship
management activities are closely aligned with their
product promotions.
“It’s a perfect fit; Ann Summers sells more products
while making money from gaming. Retailers who have a
strong brand and wide distribution like this are
benefiting from gaming being a mainstream leisure
activity.”
Owned by the millionaire Gold brothers, the Ann Summers
group has 134 stores throughout the UK and Ireland and a
website with over a million unique visitors a month. The
group also owns Birmingham City Football Club, retailer
Knickerbox and Gold Air International, a corporate jet
hire company.
Online Casino News courtesy of
InfoPowa
More news here.
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