GOOD LUCK FOR SPORTINGBET

15 February 2008

Former Orange marketing expert joins online gambling group


The UK online gambling group Sportingbet has appointed former Orange marketing proposition director Ed Luck as its European marketing director. Luck’s remit will be to increase the number of customers using the company’s SportBet betting website and its Paradise-branded leisure-based casino and gaming products. He also has a brief to promote loyalty among its existing customers and improve cross-portfolios spending.

The move comes as the online gaming company seeks to develop its existing mass-market proposition by segmenting its marketing approach.

Luck will work closely with Lida, the M&C Saatchi- owned below-the-line agency, which was appointed to handle Sportingbet's GBP 20 million pan-European direct marketing account in November last year.

Sportingbet has also taken on board Darrell Greenwood, who has joined the company as European VIP sales director from Remington, where he was commercial director. Greenwood is tasked with developing Sportingbet's VIP customer offering to high net-worth individuals.

Both men will report to Sportingbet chief operating officer Dave Hobday.

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