NYX ONLINE POKER IN TRIMARK - ALPHABET DEAL
8 February 2008
New poker skill network planned
The Stockholm-listed online gambling softweare developer
NYX Interactive (see previous InfoPowa ICE report) has
partnered with Trimark Gaming and AlphaBet Poker to
launch the online game to online players worldwide
through a new network poker platform.
Branded the AlphaBet multi-player poker network, powered
by NYX Interactive and operated by Trimark Gaming, the
venture offers online gaming operators the opportunity
to take part in a multi-faceted marketing strategy.
AlphaBet claims its offering is a game of skill and a
new variation on poker played with words rather than
traditional playing cards, appealing to both poker
players and word-game enthusiasts. Players are dealt 3
hole-cards, each bearing a letter and a corresponding
letter value. Four community cards are dealt in
conjunction with rounds of betting. The object of the
game is for players to compete for the best scoring word
using any combination of their hold-cards and the
community cards.
Traditional poker offers players only 10 possible
scoring hands but AlphaBet challenges players to
incorporate word skill and increases the number of
possible scoring hands to over 74 000. This additional
skill element makes AlphaBet engaging for poker players
while expanding the appeal to a larger market of
word-game and skill game players.
The concept, which is the subject of a pending patent,
is the brainchild of Keith Duddy of AlphaBet and has
potential across different media platforms.
Players will compete in a common network poker-room
through registering at any one of a number of
participating licensee websites. Both free-play and
real-money play will be offered allowing players to
practice the game for fun and compete for cash with
online competitors.
Online Casino News courtesy of
InfoPowa
More news here.
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