CANADIAN LOTTERY TO EXPAND INTO OTHER ONLINE GAMING?

1 February 2008

Atlantic Lottery Corp. reportedly looking into Internet gambling possibilities


The Canadian publication Transcontinental Media is reporting that the provincial Atlantic Lottery Corp. (ALC) has been asking video game makers to invent new games that involve gambling.

The report asserts that the ALC recently issued a request for information asking for help to “...explore and consider a suite of Internet-based lottery products (including) instant win products, casual games as well as other popular games played by consumers on this online medium.”

Currently, ALC promotes five online games on its website’s main page. Spokeswoman Paula Dyke told Transcontinental Media that the lotto corporation isn’t necessarily expanding its online gambling offerings.

“This potentially could lead to refreshing the products that exist. There might be new and exciting things that could replace what’s there or we could add to it. But at this point we’re looking to see what’s out there,” said Dyke.

The most recent statistics peg government profits from ALC revenues at more than Cdn$ 100 million annually. The ALC clearly sees Internet gambling in its future, opines the report; it wants to know more about video game trends “to better understand how these could be applied to the lottery industry.”

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