BODOG LOOKS EAST

1 February 2008

Online gambling group is building momentum with China in its sights


Bodog Entertainment has announced that it will continue to build momentum in the Chinese market in 2008. Having already opened a Chinese hotline to offer customer service last year, the group is stepping up its effort by launching a brand new Chinese web page to assist its growing number of Chinese customers.

The web page provides an introduction and welcome for Chinese-speaking customers and directs them to Bodog’s Chinese-language customer service line, with service available in both Mandarin and Cantonese.

Bodog’s Chinese language ad campaign, which will run in Chinese-language print and online media, will feature Chinese-Canadian, Toronto-born, Team Bodog poker player Evelyn Ng.

Bodog CEO Calvin Ayre says: “2008 is a big year for the Chinese and Bodog. We want our Chinese customers to know that Bodog has the same Beijing Olympic spirit to achieve the best.”

Online Casino News courtesy of InfoPowa