IRRITATING COOKIES FROM LADBROKES
23 February 2007
An embarrassing third party screw-up
Spokesmen from UK gambling group Ladbrokes had the
embarrassing duty of explaining to outraged players what
went wrong with a Chinese New Year promo that turned an
email shot into a bombardment of epic proportions this
week.
Players were dismayed to find not one, but over 50 of
the colourful but irritating emails in their mailboxes,
mostly telling them amid the remains of a broken
fortune-cookie that they were a "loser." The bombardment
appeared to have continued on the half hour for over 24
hours, delivering the deluge of fortune cookie emails.
Without disclosing the name of the company behind the
screw-up, Ladbrokes representatives told players that
the error was not theirs, but the fault lay with an
outsourced promotional agency. They were good to their
word that it would be sorted out, however, and the flood
of fortune cookies had ceased when we went to press.
Online Casino News courtesy of InfoPowa
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