FLYBE FOLLOWS RYANAIR IN OFFERING ONLINE GAMBLING

23 February 2007

Partnership with Finnish company is designed to boost services

The UK independent budget airline Flybe has followed the Ryanair example by providing its customers with a new on-line gambling service as part of its strategy to boost ancillary services.

The service will allow visitors to the Flybe website to play games such a roulette and poker through the site. The service, which is in partnership with Finnish gaming operator PAF Group, launches this week.

As part of the deal, PAF will provide the gaming licence and access to the online games. The Finnish company will also handle the day-to-day running of the venture.

Simon Lilley, director of Marketing at Flybe, says: " It is an example of Flybe's continued efforts to build and improve our customer offering, through innovative partnerships with third parties.

"We are confident that our customers will enjoy and benefit from the offer of e-gaming entertainment via the Flybe website and expect other airlines to follow suit with similar deals."

The launch is part of a strategy to develop a number of new products and services under the Flybe brand to help stimulate new revenue. Last month, the airline launched Flybe Cruise, which offered its customers the opportunity to join cruise ships, like the QE2 and the Oriana. It has also recently launched a flower delivery market. It is also considering plans to launch a service to deliver duty free products to its flying clients after they return home.

The move follows last year's deal between rival airline Ryanair and UK bingo website Jackpotjoy.com, which saw the pair launch a Ryanair branded online gaming site.

Online Casino News courtesy of InfoPowa

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