POKERSCOUTS CONSIDERS A YEAR OF ONLINE POKER
25 December 2009
Full Tilt Poker the growth king in 2009
Retrospective analyses of the twelve months just passed
are common as a year draws to a close, and InfoPowa's
pick of the many offerings so far published goes to
Poker News Daily, which cannily chose to interview Dan
Stewart, manager of the independent online poker
information and stats site PokerScout.
In an
interesting interview Stewart makes the point that the
prophets of doom predicting that everything from a bad
economic climate to market saturation would cause the
industry to falter and regress have been resoundingly
proved wrong in 2009...and he produced a few stats to
back his opinion.
Stewart told Poker News Daily
that the overall market has grown by an impressive 35
percent, with Full Tilt Poker enjoying a good year,
doubling in size and increasing market share from 15
percent to 23 percent in its pursuit of the biggest site
in the world, Pokerstars.com. Much of the growth
occurred in the second half of the year, it appears.
Full Tilt closed the gap during the year and is now
65 percent the size of its gigantic rival, with both
substantially ahead of Playtech's third placed iPoker
network. The dominance and growth of these super-sites
has resulted in smaller companies - especially those
lower than the top 12 sites on the leader board -
growing slower than the market itself.
A possibly
serious contender, depending on the extent to which
their respective player databases overlap, could be the
much speculated upon possible merger of Bwin and Party
Gaming.
Stewart confirms that the sites that
have the most players tend to attract more players
because they offer continuous poker action around the
world, and he estimates that Pokerstars and Full Tilt
between them enjoy a 60 percent share of the available
market. But there is still enough to go round, he
observes, commenting that there are at least 15 other
networks with enough players to remain healthy and
competitive, even in terms of non-US action.
Going by Pokerscout's usually accurate and up-to-date
statistics, the year's biggest loser has been Sweden's
state-owned Svenska Spel, which is down by 9 percent -
probably as a result of owner-restraints on its
marketing efforts.
Pokerscout looks to be even
more informative in 2010; Stewart revealed that there
some valuable additions planned for the site next year
that include an expanded traffic report and more
information on rakeback deals.
Readers can find
the full interview here:
http://www.pokernewsdaily.com/2009-online-poker-industry-trends-7153/
Online Casino News Courtesy of
Infopowa
More news here.
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