SWEET DEAL FOR NEOGAMES
11 December 2009
Isle of Man investment company orders
scratchcard white label
NeoGames is in the news again this week with another
scratchcard deal, this one with the Isle of Man
investment company Sweet Hope Ltd, which has ordered a
white label on the branding Big Money Scratch.com,
specifically targeting the Netherlands.
The
partnership with Sweet Hope Ltd will not only result in
the growth of online scratch cards in the Dutch market,
but also provide the players a localised alternative
gaming offering with a fun and creative concept, a
Neogames spokesman said this week.
NeoGames have
custom-made over 50 scratch games, all olf which have
been localised and translated to meet the demands of the
Dutch audience across the globe.
Michael
Labrecque, CFO of NeoGames, said: “Together with Sweet
Hope Ltd we are proud to have created a localised online
scratch card brand which is taking NeoGames into its
17th local market. With Sweet Hope Ltd’s industry
expertise, we see huge potential for the brand to grow
in the future into other local markets”.
“Sweet
Hope Ltd have now agreed a partnership with NeoGames,"
said Ann Skinner, CEO of Sweet Hope Ltd. She revealed
that Sweet Hope Ltd is a newly formed company in the
gaming market sector and will be looking to add some new
brand and content dynamics as a white label partner
under the name BigMoneyScratch.com.
"We wanted
to have a dedicated Scratch Card proposition for the
consumer, something that is exciting, with easy to play
games, that enhances the consumer experience and helps
to retain consumer loyalty. We hope to turn
BigMoneyScratch.com into a recognisable national brand
and are focusing our launch in the Dutch market as part
of our Strategic business plan,” Skinner said.
Online Casino News Courtesy of
Infopowa
More news here.
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