MOBILE MARKETING TOOL LAUNCHED
4 December 2009
Mkodo's Txt2Mobi Direct has some useful
features
The UK mobile services technology provider Mkodo has
launched an innovative mobile marketing tool for the
Internet betting and gaming sector branded Txt2Mobi
Direct. The software allows clients to send customers
marketing SMS material containing embedded, deep-linking
to mobile internet (wap) sites.
Companies can
use the product to deliver messages to their customers
with links straight into the relevant game or betting
market on their .mobi site. This obviates the need for
the customer to click multiple times through from the
home page in order to reach the market of interest to
him/her.
Key features include:
*
Personalised, embedded link within SMS to a
market/event/game page or a campaign-specific splash wap-page
* Customer can view event and market pages and
details without logging on
* Txt2Mobi Direct can
identify the customer as s/he moves to ‘place bet’ and
only requires password entry as confirmation
*
Full reporting is available on click-throughs, customer
journey and bets placed.
Online Casino News Courtesy of
Infopowa
More news here.
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