32RED ON THE TELLY

26 December 2008

Popular online gaming firm gets the timing for television just right

 

Timing its appearance just right for the end of the year holiday season, online gambling group 32Red plc has announced the imminent release of its first television advert. To be aired across many of UK's biggest television channels, the TV advert will emphasise the company's player support, casino games, awards and its new player welcome bonus.

The 32 Red.com online casino represents the largest element of the AIM-listed group, which also offers the player online poker, bingo and a mobile casino as well as another internet casino brand, Dash Casino.

The current advert is the company's second to appear on television this year, with 32Red Bingo featuring regularly on Channel 5 and E4. However, this is 32Red's first casino television advert and marks a significant shift in advertising following the company's sponsorship of English Premiership football club, Aston Villa.

In conjunction with the television initiative, 32Red Casino will be offering new players an alternative sign-up offer, allowing them the choice of either a 100 percent deposit match bonus of up to GBP 250 - part of the six offers in the 6 Pack Welcome Bonus - or GBP 32 free for depositing GBP 10.

Mark Quayle, Head of Marketing for 32Red, advises that following the TV advert and new welcome bonus there are 4 new online casino games planned for January, including the new guaranteed GBP 1 million jackpot slot machine Mega Moolah 5 Reel Drive. Other games include Polar Pioneers, Liquid Gold and Joker Poker Level Up.