U.S. ONLINE MARKET KEEPS GROWING

19 December 2008

Latest Media Metrix numbers show that even under adverse conditions, Americans like to gamble online

 

Despite the continued vigorous attempts by conservative US politicians and the Department of Justice to curtail Internet gambling, online gamblers continue to pursue their pastime of choice, with the latest MediaMetrix comScore statistics showing an 11 percent increase in US visits to online gambling sites during November 2008.

The increase is in stark contrast to the marked declines which US land gambling companies have been reporting for some months.

16.1 million unique visits were made by US residents to online gambling sites in November, an increase of just over 1.5 million from October’s tally.

Aside from gambling, websites owned by Google remained the most popular online properties by visitor numbers in November with 147 million visitors followed by Yahoo! domains with nearly 144 million visitors. In third place was Microsoft with 123.5 million visitors while AOL held down fourth with 110 million.