MORE OVERSIGHT NEEDED

19 December 2008

SkyBingo recent promo leaves a lot to be desired

 

The absolute necessity of having promo and advertising copy vetted by a senior [and sensitive] manager before it is inflicted on the public was illustrated again this week, when Sky Bingo pumped out an email pushing a promo which, it claimed in the heading, would enable players to: "You could pay off your credit cards with our fab new promo."

At the best of times, implying that gambling is a solution to clearing debt is reprehensible; in today's credit crunch world its almost criminally irresponsible.