SPORTINGBET MEDIA BUYING AWARDED TO MEDIACOM
12 December 2008
GBP 10 million media account will fund planned
increase in marketing by UK online gambling giant
Sportingbet's ambitious pan-European marketing plans
include media agency Mediacom, which was this week
awarded the giant UK gambling group's GBP 10 million
media buying account, according to reports in Brand
Republic. The decision was made after a six month review
on the account, which was previously the responsibility
of Pacific Media.
Top brands at the centre of the activity will be
Sportingbet and Paradise Poker, and the award winning
Edinburgh office of Mediacom, headed by md Euan Jarvie,
will most likely handle the lion's share of the account.
The office was recently awarded the Media Agency of the
Year accolade at the 2008 Scottish Advertising Awards.
The company has also been named Media Buying Agency of
the Year in 2008, having previously won this award twice
before in 2004 and 2005.
The bulk of the budget, around 85 percent is expected to
be spent advertising online and it is thought that the
agencies short listed by Creativebrief - which ran the
pitch - were looking for a company which had experience
in digital as well as above-the-line spend.
The main spend will focus on the UK, although it will
also run in markets such as France, Russia, Germany and
Italy.
The pitch process was handled by Sportingbet’s European
marketing director, Ed Luck who joined in February from
Orange where he was marketing proposition director.
It is understood that Big Juice Media will continue to
handle North American marketing for Sportingbet.
Online Casino News courtesy of
InfoPowa
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