DUAL PURPOSE SURVEY

12 December 2008

Affiliate program benefits good works whilst researching

 

The Montreal-based online gambling affiliate program Income Access has found a way to amass knowledge and benefit charity at the same time with its latest affiliate survey. The company has introduced a new study designed to collect information on Internet gambling affiliates and their preferences, the results of which will be made available free to respondents. And as an incentive to participate, the program is offering to donate a dollar to the One Laptop Per Child (OLPC) Foundation for every survey completed.

"Having an understanding of our partners' needs is what has helped us become so successful, and we're looking forward to sharing that success with those less fortunate than us." said Nicky Senyard, CEO of Income Access. "As the market continues to evolve, so do the needs of our partners. This second survey will allow us to understand how the needs of affiliates continue to change, and what we can do to continue delivering the type of support they need to succeed."

The Income Access affiliate survey will be comprised of 28 questions and will run until January 5th 2009. The affiliate marketing survey will measure how affiliates market their portals, gather analytics, and keep up-to-date with best practices. It will additionally address how affiliates interact with new brands, collect information from the industry and the type of compensation models that they prefer to work with.

Affiliates who are interested in receiving an executive summary and having Income Access donate one dollar to OLPC for their efforts can find more information on the firm's website.

This survey follows a previous research initiative that Income Access conducted in July of 2008. In addition to gathering information on what support affiliates need most to succeed, it aims to document how the needs evolve alongside the industry. The July survey received a remarkable 72.3 percent response rate, and an executive summary of the results was distributed to participants.

"Income Access has always striven to set an industry example by focusing on relationships and gathering the necessary intelligence to build them," said Senyard. "We work closely with affiliates to help them succeed, and provide them with the support and tools to do so. This survey will help guide us in better understanding what affiliates need most out of an affiliate network and the software that powers it."