ONLINE BINGO PLAYERS SHRUG OFF RECESSION
5 December 2008
UK bingo information portal reports 80 percent
increase in action over the last six months
Online bingo analysis over the past six months has shown
an 80 percent increase in players, shrugging off
recessionary fears, at least for now. The UK online
bingo information website BingoPort.co.uk has released
this data in conjunction with the announcement of the
2009 BingoPort.co.uk Players Choice Awards, claiming
that it has been tracking the British online bingo
action for over 18 months and finding positive trends
steadily developing.
Site analysts deploy a number of different methodologies
to assess a substantial amount of operational data from
bingo sites. One of the key measures is tracking the
number of online players actively playing in bingo rooms
at any one time, the statement advises Overlaying this
data with analysis of live promotions, jackpot data, and
other marketing campaigns allows the company to assess
what techniques work in the industry and more
importantly, those to which players respond.
Active online bingo players increasing by 80 percent
during the 6-month period 01 May 2008 to 31 October
2008, claims BingoPort. Whilst this significant increase
is expected to surprise many in the industry in light of
the current UK economic climate, Scott Logan, a director
of BingoPort.co.uk, says the data is in line with
BingoPort predictions.
"We have been tracking the UK online bingo industry for
over 18 months now and we are starting to see some
fascinating and positive trends coming through. We are
of course watching the UK and global financial crisis
closely, but our data suggests active online bingo
player numbers should continue to rise in the
foreseeable future," he said.
Online Casino News courtesy of
InfoPowa
More news here.
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