NEW UK SPORTSBOOK TEAMS WITH HAMMERS

28 December 2007

UK Premier League club will get promotions customised for West Ham supporters


New arrival on the British online sportsbook scene, Jaxx continues to build smart partnerships after its recent deal with Lycos UK (see previous InfoPowa reports) The latest move is a team effort with popular Premier League football team West Ham United, known to supporters as the Hammers.

Jaxx.co.uk, a subsidiary of German betting giant Fluxx AG, has become West Ham’s official online betting partner, launching a dedicated site offering products exclusively tailored for West Ham supporters.

“This season is proving to be a big one for West Ham United," commented Mark Irvine, managing director of Jaxx in announcing the agreement. "We will be seeking to capitalise on this by revitalising the club’s official betting proposition with a much higher profile and a more dynamic offering from our London-based trading team.”

Nicola Lord, head of partnerships at West Ham United said the club looked at a number of options before deciding which betting company to partner with, and the board was very impressed with the professionalism and innovation of the JAXX team and product.

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