NEW CHINESE LOTTERY PLATFORM PROGRESS

28 December 2007

eWorld's Lottery Division completes R&D phase


eWorld Interactive, Inc. has announced that its Chinese Lottery management team has completed the research and development phase of a new lottery and gaming platform for the recently approved Olympic Lottery in Beijing, China.

The new platform architecture comprises a network of secure servers and proprietary software capable of handling large transaction volumes and integrates dedicated functions designed to handle game distribution management, real time monitoring and in-depth analysis of sporting results.

The deployment of the new platform will provide for significant expansion at eWorld's lottery division. The system consists of several interrelated key management modules, segmented into overall lottery management, financial administration, individual user controls, system diagnostics and analysis, and news management modules.

Each module offers a number of additional features and capabilities including the ability to manage multiple lottery games, their timing, content and prize databases, along with integrated financial management that administers the balance sheets across yearly, monthly, weekly or daily periods of every single lottery game, including cash flow of each individual user account. The user functionality also manages the retail agencies; traces the cash flow on every single operator, and provides up-to-the-minute reports based on each agencies performance.

"This is an important addition to the eWorld platform," said Guy Peckham, CEO of eWorld. "It has an excellent and culturally sensitive user-friendly interface; the functional back-end is very logical and clear. This platform anticipates the accelerated needs of China's burgeoning lottery business."

eWorld Interactive is a second-generation media and entertainment portal in mainland China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region.

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