32RED EXEC JOINS LADBROKES ONLINE GAMBLING TEAM

28 December 2007

Andrewes joins UK betting giant in March


Ladbrokes has appointed Ed Andrewes as managing director of its online gambling operations. Andrewes, who has over ten years experience in the online betting and gaming industry, will begin his new role on March 1st and will report to John O'Reilly, managing director of eGaming and Telephone Betting.

Andrewes began his career in the industry as general manager at PA Sporting Life before becoming commercial director at Blue Square soon after it was founded. He was instrumental in the acquisition of Blue Square by Rank in 2003. More recently he has worked in Gibraltar both as managing director for Victor Chandler International and Development Director for the AIM listed 32Red plc.

Ladbrokes eGaming has also appointed Liz Hillock as Head of CRM and Player Retention. She has over 7 years experience in online marketing and has for the past 5 years worked for Tiscali UK, most recently as Head of CRM. Prior to this she worked for the auction site QXL Ricardo.

Commenting on the appointments John O'Reilly said: "We are pleased to welcome Ed and Liz to the eGaming team. We operate in a highly competitive sector and the strength of our people is a key element of our success to date. These appointments will strengthen the team as we continue our strategy of product innovation and territorial expansion."

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