PADDY POWER BINGO ADS GET A RED SIGNAL

21 December 2007

Authorities blow the whistle on Underground railway ads


Paddy Power's "Where Have All the Women Gone?" themed bingo adverts intended for London's Underground railway system have been banned by the Advertising Standards Authority and by Transport for London officials. Bans are not a new experience for the online betting company, which in the past has had two adverts pulled by the ASA.

Apparently the new ads were canned by Transport for London, with officials reportedly worried that the "Where Have All The Women Gone?" campaign would cause widespread offence. The material was targeted on women Internet bingo players.

The ads are currently being shown on an opinion website set up by Paddy Power at the web address www.shouldthisbecensored.com, and feature a male trying to breastfeed an infant, and one suggesting that the man of the house will have to be content with fast food, the implication being that the women of the family is otherwise occupied playing online bingo.

Paddy Power spokesmen say the group will increase spending elsewhere to compensate for the loss of the Underground opportunity.

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