NEW UK SPORTSBET FIRM TEAMS WITH LYCOS

21 December 2007

Jaxx builds more Web 2 marketing momentum with a possible 10.8 million users


The German business publication Finanztreff reports that the recently launched (see previous InfoPowa report) British online bookmaker Jaxx UK has boosted its marketing presence in the UK market with a deal to become Lycos UK's exclusive betting and gaming partner.

Jaxx UK is a fully owned subsidiary of German betting giant Fluxx AG,

The two-year deal with the influential web portal is the second major online partnership that Jaxx has made as it seeks to build its presence in the UK.

The performance and revenue-share deal is an ideal partnership as the typical Lycos user is a web-savvy 18 to 35-year-old professional with an interest in sport and current affairs, corresponding perfectly with the Jaxx target market, claims a company spokesman this week.

Jaxx will become an integrated partner of Lycos Network Europe, which represents 10.8 million users per month in the UK. The co-branded betting site will be available exclusively to users of the Lycos.co.uk.

"The Lycos product range has been developed specifically to gather communities of users together around exciting services that are presented in a simple, appealing and entertaining way, so we felt that the Jaxx model was a perfect complement to our in-house offerings," says Roland Schaber, Managing Sales Director of Lycos UK.

"The user-friendly interface and strong emphasis on customer service, combined with a strong range of betting and gaming products, will appeal strongly to our regular users."

The Lycos deal is an important coup for Jaxx, which launched in the UK in September. The company is a division of German lottery and gaming group Fluxx AG, which is currently pursuing an ambitious international expansion programme under the Jaxx and MyBet brands.

"Lycos is a high profile brand in the internet community and this deal provides a significant boost to the reach of our brand," Mark Irvine, Managing Director of Jaxx UK said. "We have an established track record of building successful third party partnerships in Germany and this is a strategy we are actively exploring to build partnerships and presence in the UK."

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