POKER IS TOPS SAYS LYCOS

14 December 2007

For the second consecutive year poker is most searched


Lycos Inc., a provider of social publishing, media and search services, has announced its 8th annual list of top 50 search terms for the year 2007, based on The Lycos 50, a weekly list of the most popular people, places and things Lycos users search for every day.
The Lycos 50 Top Search Terms of 2007 list is based on Lycos user searches from January 1, 2007 through December 1, 2007, with the Top Ten terms for the year 2007 as follows:

1) Poker
2) MySpace
3) Britney Spears
4) Paris Hilton
5) Golf
6) YouTube
7) Naruto
8) Disney
9) Pokemon
10) WWE

For the second year in a row, Poker draws the top spot, generating more search activity with Lycos users in 2007 than any other search term. Propelled by the continued success of the World Poker Tour and numerous televised celebrity poker tournaments, online interest in Poker dominates Lycos's search logs week after week. Even the headline-grabbing tabloid antics of Britney Spears were unable to topple Poker from the number one spot on this year's list.

The wayward pop singer does however reign supreme among the most- searched women of 2007, with Britney Spears generating more searches than Paris Hilton, Pamela Anderson and Anna Nicole Smith.

Two newcomers to the Lycos 50 Top Search List of 2007 are Disney's "High School Musical" star Vanessa Hudgens and "American Idol" contestant, Antonella Barba. While each gained a good deal of attention from their television face time in 2007, it was the individual nude photo scandals that drove search interest in the young starlets over the top. Despite the Hudgens' debacle, the "High School Musical" juggernaut, combined with "Hannah Montana" mania helped to propel Disney to achieve all-star search status in 2007, making The Lycos 50 Year-End list for the first time ever.

Hugely popular web sites had big showings this year, including the premiere destination to view all things video, YouTube, which jumped into the top 10, quadrupling in search popularity over the past year. Facebook also makes its debut at number 27, jumping 200 percent in search popularity compared to this time last year.

But it was MySpace that consistently delivered high volumes of search activity weekly, generating 55 percent more search interest than YouTube, making it the second most popular search term overall in 2007, behind Poker. Meanwhile, gossip blog TMZ.com bumped Perez Hilton from the top spot, generating more searches than all other blog sites with Lycos users in 2007.

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