ONLINE SPIDEY ARRIVES FROM CRYPTOLOGIC

14 December 2007

The ultimate wall-crawler now on the Web


Online slot fans with a penchant for comic superheroes can enjoy a major treat this week as the latest tranche of new games from Cryptologic goes live at licensees. And the package contains the latest Marvel world-saver slot, Spider-Man.

Spidey remains hugely popular with the public, as evidenced by the latest in the Spider-Man movies, which grossed over $336.5 million over the northern summer and is generating major DVD and rental sales going into winter. And judging by the popularity of other exclusively licensed online games released by Crypto like X-Men, Incredible Hulk, Iron Man and Ghost Rider, the genre has plenty of marketing legs left yet.

Cryptologic's latest exclusive license embraces other fabulously famous characters like the Fantastic Four; Mr. Fantastic, Human Torch, Invisible Woman and Thing.....and Marvel’s flagship character, Spider-Man.

Online players will be tempted to give the new slot a serious spin now it has been released, increasing the iconic brand's high profile recognition through the entertainment medium of gambling on the Web.

Justin Thouin, the marketing guru at Cryptologic says: “There’s brand equity behind Spider Man that's massive.”

“We’re really hoping that the combination of [the Spider-Man] brand name; the fact that many of our players have grown up reading the comics or watching the movies, in concert with the fact that we feel like we’ve created two of the best online slot games ever in Spider-Man and the Fantastic Four, will really make a great combination."

Both the FF and Spider-Man games, much like the comics, tell a story as well as entertain. On top of spinning reels the slot involves players in saving Spidey's love interest Mary Jane Watson from arch-enemy Venom.

The FF slot features animated versions of the four heroes and their powers pitted against arch enemy Dr. Doom.

“The storylines associated with each of the Marvel characters translate so well to online gaming,” said Thouin. “Through our animated icons and symbols and bonus rounds we're able to recreate the experience that a Marvel fan is used to seeing.”

The Marvel-CryptoLogic partnership is likely to bring more successful online games to the Web.

“Marvel has been so impressed at the quality of the games we’ve created and the way we’ve been able to represent their brand,” Thouin said. “With the response from players in 240 countries around the world, they thought that now is the right time to enable us to offer some of the biggest names in their stable to our licensees and players throughout the world.”

Online Casino News courtesy of InfoPowa