ONLINE SPIDEY ARRIVES FROM CRYPTOLOGIC
14 December 2007
The ultimate wall-crawler now on the Web
Online slot fans with a penchant for comic superheroes
can enjoy a major treat this week as the latest tranche
of new games from Cryptologic goes live at licensees.
And the package contains the latest Marvel world-saver
slot, Spider-Man.
Spidey remains hugely popular with the public, as
evidenced by the latest in the Spider-Man movies, which
grossed over $336.5 million over the northern summer and
is generating major DVD and rental sales going into
winter. And judging by the popularity of other
exclusively licensed online games released by Crypto
like X-Men, Incredible Hulk, Iron Man and Ghost Rider,
the genre has plenty of marketing legs left yet.
Cryptologic's latest exclusive license embraces other
fabulously famous characters like the Fantastic Four;
Mr. Fantastic, Human Torch, Invisible Woman and
Thing.....and Marvel’s flagship character, Spider-Man.
Online players will be tempted to give the new slot a
serious spin now it has been released, increasing the
iconic brand's high profile recognition through the
entertainment medium of gambling on the Web.
Justin Thouin, the marketing guru at Cryptologic says:
“There’s brand equity behind Spider Man that's massive.”
“We’re really hoping that the combination of [the
Spider-Man] brand name; the fact that many of our
players have grown up reading the comics or watching the
movies, in concert with the fact that we feel like we’ve
created two of the best online slot games ever in
Spider-Man and the Fantastic Four, will really make a
great combination."
Both the FF and Spider-Man games, much like the comics,
tell a story as well as entertain. On top of spinning
reels the slot involves players in saving Spidey's love
interest Mary Jane Watson from arch-enemy Venom.
The FF slot features animated versions of the four
heroes and their powers pitted against arch enemy Dr.
Doom.
“The storylines associated with each of the Marvel
characters translate so well to online gaming,” said
Thouin. “Through our animated icons and symbols and
bonus rounds we're able to recreate the experience that
a Marvel fan is used to seeing.”
The Marvel-CryptoLogic partnership is likely to bring
more successful online games to the Web.
“Marvel has been so impressed at the quality of the
games we’ve created and the way we’ve been able to
represent their brand,” Thouin said. “With the response
from players in 240 countries around the world, they
thought that now is the right time to enable us to offer
some of the biggest names in their stable to our
licensees and players throughout the world.”
Online Casino News courtesy of
InfoPowa
More news here.
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