GAMCARE CERTIFICATION FOR ONLINE GAMBLING VETERAN

14 December 2007

888.com celebrates its tenth year, and a new responsible gambling website


Now in its tenth operational year, the Gibraltar-based online gambling group 888.com has launched a new website dedicated to responsible gaming at 888 Responsible.com. The website is part of 888.com's extensive social responsibility program, and launches in synch with the company's certification by Gamcare.

Ruth Tanami, 888.com's Director of Responsible Gaming, says 888 Responsible offers comprehensive and easily accessible information about responsible gaming practices, dealing with problem gambling, preventing underage gambling, charity activity and more.

The new website provides tools with which to address problem gaming. Parents can learn how to identify if their teenage son or daughter might have a problem related to gambling, while players can take the self-assessment to test to determine their gambling habits, learn how to keep out of debt and even how they can exclude themselves from playing at online casinos.

888.com has also collaborated with GamCare the British National Association for Gambling Care Educational Resources & Training, and has received the association's certification.

GamCare is one of the leading authorities on the provision of information, advice and practical help in addressing the social impact of gambling.

Andrew Poole, GamCare's Head of Online Services said 888.com deserves the organisation's certificate for its high standards of social responsibility.

"We are delighted to award 888 with our certification as a mark of their excellent standards of practice," said Poole. "GamCare has a commitment to promote responsible attitudes to gambling, and we recognise the importance of acknowledging those organisations that have attained high standards of social responsibility and player protection, issues that are becoming increasingly important for any remote gambling operator."

"GamCare recognises the good work 888.com has achieved in producing an informative site that aims to not only help people keep their gambling in control, but that also identifies how people can access support for themselves or someone else who may be affected by a gambling problem," added Poole.

"Ensuring that gaming remains responsible and fun demands a collaborative effort from not only the gaming companies, but also from support agencies, governments and individual gamblers too. It is encouraging to see 888.com contributing in this way."

888.com is operated by Cassava Enterprises (Gibraltar) Ltd. The company has other offices around the world and employs over 750 people. 888.com can be used in 11 different languages in 176 countries worldwide.

The group was a founding member eCOGRA, the independent standards authority for the industry committed to protecting online players around the world. 888.com remains strongly committed to eCOGRA and the provision of an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies.

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