DOUBLING UP AT MANSION
14 December 2007
Brand is split for easier navigation
The Gibraltar-based online gambling group Mansion has
made it easier for players to find their gambling
destination of choice by splitting its branding into
online casino and online poker websites.
This week Mansion.com launched a dynamic new portal
design that introduces two distinct microsites, Mansion
Casino.com and Mansion Poker.com, designed with the
player uppermost in mind.
The redesign allows members to move easily from the main
gateway portal directly to their chosen gambling
activity.
Mansion group CEO Guy Gussarsky says that the firm
regards player input and expectations as an important
priority. "We remain focused on providing our players
with a player-friendly online gaming experience, at the
same time building for the future," he says.
The revamped website has improved navigation and
consistency to ensure the web pages work in intuitively.
Most notably, a unique all new casino lobby helps
players to select their games with ease, from a range of
offers that includes tables, cards or slots, download or
instant play. A new cashier design should provide faster
player deposit and withdrawal options making it quick
and easyto get in the game, and to play and bet online.
The two mini-brands have been colour coded in a design
sense - blue for the gateway Mansion.com, red for
Mansion Casino.com and green for Mansion Poker.com.
Online casino operations will continue to be powered by
Playtech, and the online poker offering remains on the
Ongame network.
Online Casino News courtesy of
InfoPowa
More news here.
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