EX-PLAYTECH CHIEF EXEC TO TAKE ASIAN COMPANY PUBLIC

7 December 2007

Tom Hall's AsianLogic could become the first London IPO for an Asian gambling firm


AsianLogic, a gambling software company founded by ex-Playtech CEO Tom Hall could become the first Asian gambling company to launch a London IPO, according to the Reuters news agency, reporting that the firm is set to list before the Christmas break with a $110 million offer on the AIM.

It is believed that $90 million of the capital raised will be devoted to expansion and acquisition projects. Hall disclosed that around $50 million would be earmarked for acquistions in Asia, and about $20 million would be deployed into developing slot machines for Asian gaming hotspots like Macau and the Philippines. The rest would go into a gaming and technology investment fund.

AsianLogic currently runs 10 Asian gaming websites and provides casino and poker sites with Asian-popular games like Cho Da Di and Mahjong as well 24 hour a day live video feeds of Philippino croupiers and dealers. It also has stakes in slot machine makers and runs an Asian gambling consultancy business.

The company was originally set up as ESL in 2002 by former Playtech Chief Executive Hall, ex British Army Officer Chris Parker and Asian gaming veteran Chi Kan Tang. It is being advised by Collins Stewart. It earns most of its revenues in Malaysia and Singapore from reselling Playtech's online gambling software to Asian gaming sites, while Playtech's Asian games use AsianLogic's croupier and dealer live feeds.

Tom Hall was formerly a private banker and has been based in Hong Kong and Manila for over 15 years. A Eurasian family member of the Stanley Ho gaming family, he is Chairman of ESL, an Asian focused gaming consultancy and venture capital firm. ESL advises leading casino software providers, online casino operators, sportsbooks, betting exchanges and payment processors on Asia related matters. Hall is also President - Asia Pacific, Playtech and the company's director for online gambling global development.

In mid-September this year Hall has sold 190 000 Playtech shares at 354 pence each in two separate transactions. Following the transactions, Hall had reduced his stake to approximately 0.09 percent of the voting rights in the company.

AsianLogic was founded in 2002 and has 200 employees. In addition to Playtech, the client list also includes Neteller, Betfair and Melco, the Macau casino operator. The company said it expects a 90 percent increase in revenue in 2007 to US$ 56 million with a further 109 percent increase in 2008. The valuation of US$250 would leave the company on a P/E ratio of just over 11 times.

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