CASUAL GAMES GALORE AT VEGAS SHOW

7 December 2007

Slingo debuts new products in a rapidly growing field


Online gambling sites are increasingly turning to the addition of casual games to their websites as a means of retaining the attention of players through a more rounded and entertaining online experience, and the New Jersey-based Slingo brand, whilst presently targeting the land industry, has some good ideas that could be adapted to the online environment.

Slingo used the recent Global Gaming Expo in Las Vegas to showcase several new games to the thousands of gambling industry delegates.

Slingo Bonus Deluxe, Slingo Bonus Bet 21 and Triple Slingo Jackpot, will be added to the classic Slingo online game as part of the GameLogic system, and were exceptionally well received, according to Dave Lyons, VP of Slingo's Casino Division.

Slingo Bonus Deluxe is a multi-denominational, 20-line, 5-reel mechanical, 3-machine community style slot game that includes the famous On-line Classic Slingo game in the form of a bonus game. The bonus game is activated when the Slingo Bonus Deluxe symbols land on the first three reels on any activated pay line. When a player enters the Slingo Bonus game they have a chance to play 8 to 16 spins of Slingo. Players simply press a button to determine how many spins they will receive. The Slingo Bonus game is played on a 42" LCD monitor above the machines.

Triple Slingo Jackpot is a multi-coin, multi-line, 5-reel mechanical slot machine featuring several well-known Slingo brand symbols and characters. The Triple Slingo Jackpot slot machine is available for sale in multi- denominations with a max bet of 200 credits and a top jackpot of 90,000 credits.

The Slingo Bonus Bet 21 table game is a combination of traditional blackjack and roulette-style side bets with a wide variety of payouts. Slingo brings an added level of fun to this game with additional bet opportunities on 10 different options. This new twist on the classic blackjack game gives the player a chance to win 19 times their initial wagered side bet and adds a new dimension to an all-time casino classic.

GameLogic showcased its revolutionary casino player loyalty and customer acquisition solution, Playaway, which the classic Slingo online game has been a part of for quite some time. GameLogic's partnership with Slingo uses the marketing power of the Internet to reach players when they are away from the casino. This provides casinos with an innovative and cost-effective way to attract new players, enhance relationships with existing and lapsed players, build brand loyalty and most importantly increase casino visits.

Over the past 10 years as an innovativor in the growing "casual games" space, Slingo has successfully licensed its games to partners worldwide for use with: online game sites, downloadable games, instant lottery tickets, casino slot machines, casino table games, broadcast and cable television, mobile phone games, and other interactive mediums. The company's flagship game "Slingo" boasts over 3 billion games played.

Online Casino News courtesy of InfoPowa