ONLINE GAMBLING COMPANY TO SPONSOR SPANISH CYCLE
RACE
21 August 2009
William Hill Online signs as last-minute
sponsor for La Vuelta
Internet gambling grop William Hill Online has signed on
as a last-minute sponsor for La Vuelta, one of the
world's premier road cycling races, reports Sports Pro
Media.
The company is to offer a range of
promotions and deals on the race, which begins on August
29th from Assen, Netherlands and will end on 20th
September in Madrid, Spain.
WHO's country manager
for Spain, Ricardo Carioni said of the race: "We
understand and respect the history of La Vuelta and more
particularly the passion that it ignites within the
cycling community. The coverage of La Vuelta is far
reaching and provides for strong brand visibility across
multiple TV networks right across Europe for three solid
weeks."
Pablo Lopez-Barajas, La Vuelta's
commercial director, added: "The involvement within
sports sponsorship from leading companies in new
business sectors, shows what a great sporting
environment Spain is enjoying at the moment and
particularly the sport of cycling and La Vuelta."
William Hill said they were paying "an undisclosed
sum", though independent assessments put the value of
the deal at $400 000. Will Hill will be one of the top
three sponsors of the race, the sponsor of the green
jersey awarded to the top sprinter. It is the first time
an online gambling firm has been allowed to sponsor a
major cycle race.
Online Casino News Courtesy of
Infopowa
More news here.
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