FOOTBALL INNOVATION ENABLES PUNTERS TO BET ON THE
PLAYERS
21 August 2009
FSB Technology signs up Coral group for
intriguing new betting concept
UK football fanatics will be able to use their in-depth
player knowledge to good effect at the Coral betting
group following its deal with FSB Technology this week.
The agreement means that Coral has access to FSB's
interesting new product that enables gamblers to bet on
individual player performance.
FSB's Points
Performance Measurement system and Top Player football
betting markets debuted this week ahead of Sunday’s big
Liverpool vs Tottenham Hotspur match. The product
combines performance measurement with fixed-odds betting
on matches, allowing customers to bet on which English
Premiership players will deliver best performance, rated
on a points system for criteria such as goals, assists
and tackles.
"FSB's Player Performance betting
is a product which is certain to appeal to experienced
football betting punters and fantasy sports enthusiasts
alike," said Coral football exec Nick Goff. "It will
give us a unique and compelling point of difference over
our bookmaking rivals as we embark on the new football
season."
The markets are supported by a
white-label service providing live FSB Points updates,
historic performance data and commentary from sports
journalist Jeff Stelling.
Founded by chief
executive Dave McDowell and CTO Sam Lawrence, FSB has
some experienced and heavyweight gambling investors -
among them Sportingbet founder Mark Blandford and
Betfair founder Andrew Black.
Online Casino News Courtesy of
Infopowa
More news here.
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