JETS JOIN THE SCRATCHCARD GAME
14 August 2009
New Jersey Lottery and the famous football
team partner in new venture
The NFL's blessing on scratchcard betting has led to
another of its top teams clinching a lucrative deal with
its state lottery.
The New York Jets and the
state of New Jersey teamed signed an agreement this week
to create an instant lottery game that includes hundreds
of cash and Jets-themed prizes, reports Associated
Press.
The “Jets Football Fantasy” game is
expected to be available in early September 2009 as the
NFL regular season begins, and will offer cash prizes
ranging from $5 to $100 000. There will also be more
than 400 first-prize winners who will get $300 Jets Shop
gift cards.
One second-chance winner will receive
lower-bowl season tickets for the team’s new stadium for
10 years.
Other prizes include being team owner
for a day, in which the winner will fly to a road game
on a private jet and enjoy perks such as premium seats
and a meet-and-greet with owner Woody Johnson.
Former Jets receiver Wayne Chrebet was selected as an
“ambassador” for the lottery partnership, and will host
some second-chance winners at a Jets home game in a
luxury suite.
“Calling New Jersey home and being
a member of the Jets family, I think this is a natural
fit for me,” said Chrebet, who played for New York from
1995-2005.
Matt Higgins, the team’s executive
vice president of business operations, said the lottery
tickets will also be available at the Meadowlands on
gamedays.
The team is taking advantage of a new
rule approved by NFL owners to allow teams to partner
with local lotteries. Cincinnati, Dallas, Green Bay,
Houston and Seattle are among the other NFL teams to
offer instant lottery games.
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