HOME ONLINE LOTTERY FLOPS
14 August 2009
Dismay as plug pulled on Bournemouth dream
home lottery
Some months back, an Austrian home owner came up with
the ingenious and successful idea of selling her house
by lottery when it did not move on the conventional
market (see previous InfoPowa report).
The idea
caught the imagination of other homeowners around the
world, and there were a number of other such "sales".
However, this week a similar scheme in Bournemouth,
UK appeared to be a monumental flop, proving unable to
sell enough lottery tickets. Whether this was due to bad
marketing or the tight economic climate is unknown, but
subsequent events have more than one punter concerned.
The Bournemouth Daily Echo regional newspaper
reported on the initiative of Vivid Construction Ltd,
which offered a GBP 950 000 luxury home in Sandbanks as
the prize in GBP 25-a-ticket lottery, but failed to
attract sufficient entrants.
Thousands paid the
GBP 25 fee and answered three questions in the online
lottery in order to stand a chance of claiming the
valuable property, but Vivid said that the entry field
was "way, way short" of the 52 000 entries they needed
to reach to give the home away as a prize. The
alternative would be to hold a draw of entrants for the
money already in the kitty....less a 20 percent
administration fee for Vivid Construction's coffers.
Vivid managing director Mark Barclay told the Daily
Echo he didn’t yet have the exact figure, but in
December the newspaper reported 15 000 had registered to
enter from 120 countries within the first month.
Exacerbating the situation and creating stress for
entrants, Vivid has yet to announce the winner of the
revised lottery despite being overdue on the decision;
the draw date was supposed to be July 31st. And there
have been reports that Vivid does not respond to
website, telephone or email communications.
Attempting to set suspicious minds at rest, Barclay told
the newspaper this week that his company was simply
carrying out “due diligence” before picking a winner,
including making sure none of the entrants are connected
with the company. He added that more information would
be released in the competition newsletter in a few
weeks’ time.
Online Casino News Courtesy of
Infopowa
More news here.
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