CELLECTIVITY ADDS WILLIAM HILL TO CLIENT LIST
14 August 2009
Mobile betting and odds comparison services
to be supplied under Bet2Go brand
William Hill plc is the latest in an impressive list of
major companies to opt for Cellectivity's Bet2Go mobile
betting and odds comparison service. The London-listed
company joins a blue chip list of clients that includes
SkyBet, Boylesports, Ladbrokes, SportingBet, PaddyPower,
Victor Chandler and BlueSquare.
Created by
Cellectivity, Bet2Go is touted as the world’s largest
sports betting service for mobile phones. Users get the
best odds from most of the UK’s best known bookmakers
live to their mobile and can then place a bet instantly
via their keypad. Bet2Go users can create new bookmaker
accounts or use their exisiting ones to place bets,
check their balances, and make withdrawals or deposits.
The advanced solution uses a simple interface,
specifically designed for mobile phones, to interact
with live client sites, each with its own content,
functionalities, processes and requirements.
Bet2Go allows users to compare odds, place bets and
manage their bookmaker accounts on the move via their
mobile handset, and online. Started in 2002, it claims
to have been the first to market with a mobile betting
application that quickly became the UK’s most successful
mobile and online odds comparison and sports betting
application, available through most of the UK mobile
network portals. It works on the vast majority of
available handsets in the UK, including Blackberries.
“This is fantastic news for punters as adding one of
the UK’s biggest bookmakers to the service will both
increase the choice and value that Bet2Go offers,” said
Mark Jones, Marketing Director for Cellectivity.
“Adding William Hill shows that not only is Bet2Go a
product that continues to grow and evolve with the
market but that it has the ability to attract the major
players in the industry.
“Furthermore, it also
shows that the mobile channel is one that the bookmakers
are taking seriously when they plan for the future. We
believe that adding William Hill to our service will
further increase the profile of what is truly one of the
most innovative products in the market.”
The
system's single registration process enables users to
register only once before placing bets with any one of
the listed bookmakers.
Cellectivity recently
announced the launch of a new Bet2Go mobile betting
service that allows punters to place a wider range of
accumulator and multiple bets, while still allowing them
to compare prices across a range of the UK’s leading
bookmakers. Initially this is only available on J2ME &
WAP.
Online Casino News Courtesy of
Infopowa
More news here.
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