BETTII GETS INTO RE-BRANDING
14 August 2009
New identity for "scientific sports betting
predictions" website
For reasons unknown at present, a Danish website that
described its function as "scientific sports betting
predictions" is to change its branding this week.
Founded in Copenhagen earlier this year by Oscar
Lashley (see previous InfoPowa reports) the unusually
named Bettii.com pitted scientific predictions based on
real statistics against those from more conventional
bookmakers. Information was displayed on the website in
an innovative punter interface adjustable by users,
allowing them to see all the variables feeding into each
predicted outcome and increase the influence of
individual variables, a capability that extended to
betting on in-running games.
At the time, Lashley
explained the thinking behind the site as: “When you
have 50 different types of statistics, you can decide
that only 12 of these are important for the outcome and
our algorithm then gives you another set of odds. For
example if Arsenal has scored 65 percent of their goals
in the last 15 minutes and you think that is
significant, that information can be emphasised by the
user.”
Bettii initially focused on the UK's
football Premier League, looking forward to the start of
the English season in August 2009, with plans to cover
other football leagues once the business was
established.
That appears to remain the
objective, although the website and identity of the
comany is now being changed to Get In Live.com.
Online Casino News Courtesy of
Infopowa
More news here.
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