ANOTHER UK FOOTBALL TEAM FOR 188BET

14 August 2009

Asian-facing sportsbook is now the official betting partner of Chelsea FC
 

Only a week after signing a multi-year sponsorship deal with Aston Villa FC (see previous InfoPowa report), the Asian-facing online sportsbetting site 188Bet.com has inked a deal with the prestigious Chelsea FC, becoming the club's official betting partner.

188Bet has entered the sponsorship stakes with a bang; besides the Chelsea and Aston Villa agreement, the firm is a main sponsor of the Bolton Wanderers and Wigan football clubs.

The Chelsea agreement is for an initial three year period, and will see Chelsea and 188Bet begin a series of co-marketing initiatives focused on the Asian market. They will also begin a special 188Bet promotion for Chelsea supporters.

188 chief executive Andy Scott, said: “Chelsea’s reach throughout the world will allow 188Bet to fully establish itself throughout the UK and across all key markets.”

Chelsea FC chief executive Peter Kenyon said: “Having just concluded a major extension with Samsung, we are delighted to have finalised another significant deal with a leading brand in 188Bet. Chelsea had a number of companies from this sector bidding to be our official betting partner but 188Bet were the right choice, both financially and in terms of their ambitions and aspirations globally.”

Online Casino News Courtesy of Infopowa

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