NFL TEAMS GO FOR SCRATCHCARD BETTING
7 August 2009
Dallas Cowboys the latest to take advantage
of looser NFL restrictions
One of online gambling's biggest opponents, the US
National Football League, says it wants to keep betting
out of the game to preserve its integrity, yet it has
embraced the revenue-earning possibilities for its
premier teams of betting on lottery scratch-cards (see
previous InfoPowa reports).
The latest top
American football team to lend its brand to scratchcard
betting is the Dallas Cowboys in a deal with the Texas
Lottery Commission announced Monday. The announcement
revealed that the lottery will start a Dallas Cowboys
scratch-off game August 17. The $5 tickets will have
cash prizes of up to $100 000 as well as chances to win
packages that include a stadium suite, private tours,
and airfare and tickets to an away game.
National Football League officials have confirmed over a
dozen other teams have signed or have started
negotiating similar lottery deals since a ban on is form
of betting was selectively ended in May this year.
"We've been examining this category carefully over
the past few years," said Brian McCarthy, an NFL
spokesman. "We've become increasingly comfortable in
easing our restrictions."
The rationale applied
is that since lottery tickets are based on chance and
not the performance of athletes, the lottery
partnerships are in order.
"We still maintain our
strict restrictions on affiliations with gambling that's
based on the outcome of NFL games," McCarthy said. "It
[a lottery] has nothing to do with what takes place on
the field."
The NFL, the NCAA and other large
sports leagues are currently suing to prevent the state
of Delaware from allowing betting on individual sporting
events (see previous InfoPowa reports), and the League's
vehement opposition to online gambling is well known.
Also announcing a partnership on scratchcards, New
York Football Giants, Inc. and the Connecticut Lottery
Corporation have entered into a licensing agreement that
will launch a Giants-branded scratch ticket game across
the state of Connecticut this fall.
“Connecticut
is Giants territory,” said Anne M. Noble, CT Lottery
President and CEO, “and we are very excited to kick off
our fall season of sales with a blockbuster partner like
the New York Giants. Brand recognition for the Giants is
tremendous, and we expect the game to be a sellout
success.”
CT Lottery will use the New York
Giants logo to promote a new $5 scratch off game, whose
August 26 launch will coincide with the upcoming 2009
NFL season.
“The Giants are proud to partner
with the CT Lottery and bring an exciting, new
Giants-branded lottery game to Giants fans across The
Constitution State,” said Giants Senior Vice President
and Chief Marketing Officer, Mike Stevens. “The Giants
view Connecticut as an important part of our home
tri-state market, and we appreciate the devoted and
loyal support we receive from Giants fans throughout the
state.”
On the New York Giants scratch game
ticket, players will be able to win $4 million in cash
prizes, including four top prizes of $50 000 each.
Non-winning tickets can be returned to the CT Lottery
for inclusion in a series of second-chance drawings to
win a wide array of New York Giants experiential and
merchandise prizes such as tickets to Giants home games,
trips to Giants road games, VIP access at Giants
Training Camp and authentic Giants helmets and game
jerseys.
Online Casino News Courtesy of
Infopowa
More news here.
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