ENGAGING WITH THE INDUSTRY
29 August 2008
The Income Access affiliate program has launched
an innovative communications initiative
Engaging and communicating with a range of online
gambling parties is the motivation for the latest
initiative launched by the independent affiliate program
Income Access, which has announced the introduction of
an online video channel and industry blog.
The company says that its latest tactical move is aimed
at more actively participating in the wider online
gaming community. "Through these content channels,
Income Access intends to engage other industry players
and stimulate discussion about some of the issues facing
the industry," a company statement claims.
Nicky Senyard, CEO of Income Access is enthusiastic
about the move: "The online gaming industry is such a
dynamic and interesting one. By offering this
multi-media content we will be able to spread awareness
about topical issues and give back to that community,"
she said this week.
The Income Access video channel features high-definition
video interviews with major industry players. The first
series of video interviews has launched and will
continue to run over the coming weeks. All video
interviews have also been optimised for mobile phone
distribution.
The interviews are additionally being published on a new
Income Access blog. Featuring news and commentary from
the online gaming industry, this blog will deal with
online gaming issues that transcend marketing.
Categories include industry trends, legislation, news,
technology and video.
This first series of video interviews was filmed at the
Next Generation in Gambling conference in Montreal, and
features several industry personalities and their
perspectives on major industry issues.
Online Casino News courtesy of
InfoPowa
More news here.
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