CASINO MARKETING SOFTWARE

29 August 2008

Aussie gaming company to help distribute new 'Advanced Intelligence Marketing' product


The Australian based gaming systems company eBet is to exclusively distribute a new casino marketing software program branded 'Advanced Intelligence Marketing' from Las Vegas marketing and communications agency Marketing Results, Inc., a company which develops and markets a range of networked solutions for electronic gaming machines.

eBet will use its management expertise and a database of some 800 customers and 55 000 gaming machines in its endeavours. The company has operations and contractual arrangements in Australia, New Zealand, the Philippines, South Korea, Vietnam, Singapore and an online wagering division in the USA and Canada.

A company spokesman said that the Advanced Intelligence Marketing product includes CRM, campaign management, analysis and player development applications.

"The relationship between Marketing Results and eBet represents a blend of technologies to further empower casino marketers," said Gary Border, President of Marketing Results.

"AIM enables casino operators to experience the learning curve ahead of their competitors and implement even more personal communications with better managed reinvestment. The AIM and eBet relationship allows Australian casinos to stay on the forefront of casino marketing and CRM technology, areas which are increasingly necessary for casino marketing success in today's fast-paced business environments."

The AIM system is described as a casino database marketing tool; a powerful, in-house solution that transforms data about player behaviours into information that supports revenue-generating decisions.

"Las Vegas and United States companies have developed important tools for managing gamblers' experiences. We went to the source and identified AIM as the premier solution for Australian gaming operators," said Tony Toohey, CEO and Managing Director of eBet. "We know the market and AIM will give our player clubs and gaming operators better tools to manage their business."

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