INTERACTIVE TV DEAL FOR PARLAY

22 August 2008

Smart Live Casino to run bingo in another convergence initiative


Canadian and UK based Parlay Entertainment Inc. signed up Smart TV Broadcasting Ltd for its interactive Internet and television bingo initiatives this week, opening the way for bingo action on Smart Live Casino, one of the newest and fastest growing live interactive casinos, broadcasting on Sky Channel 869 and Freeview Channel 22.

"Building on the remarkable success of our Smart Live Casino, our strategy is to expand the entertainment options for our players. Bingo is key to that strategy," said Dominic Bourke, Casino Product Manager of Smart TV.

"We are thrilled that Smart TV chose Parlay as their bingo technology platform," said Steve Cook, European Managing Director of Parlay Entertainment. "Pioneering organisations like Smart TV are leading the way in the convergence of online and broadcast media.

"We are excited to be involved with them as bingo continues to evolve into a multi-channel mass-market entertainment opportunity."

Cook pointed out that Parlay was the first company in the world to develop and deploy a commercial Internet bingo product, now available in both 75-number and 90-number versions and complemented by a full suite of lottery and casino games.

"Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world," claimed Cook. "Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo!, Paddy Power, NetPlay TV, Bingos.co.uk, Expekt, Bet24 and the St. Minver, TGN and BingoNexus bingo networks."

Smart Live Casino, is available on Sky Channel 869 and Freeview Channel 22, and is licensed and regulated by the UK Gambling Commission. The company has offices in London.

Online Casino News courtesy of InfoPowa