GBP 5.5 MILL PROMO CAMPAIGN LAUNCHED BY NEW FOOTBALL
POOLS
22 August 2008
Major UK media coverage expected
The UK football pools company Sportech launched a major
GBP 5.5 million advertising and promotional campaign
this week, aimed primarily at driving traffic to its New
Football Pools website at Football Pools.com.
Marketing manager Jon Sheehy says that the goal is to
re-energise the betting pastime by capitalising on the
trend toward social gambling developing strongly among
18 to 45 year-old males.
"We are confident we have everything in place to put the
pools back where it belongs, at the heart of football in
this country," Sheehy said.
Adding to the momentum, Sportech has secured an online
distribution deal with the mass circulation newspaper
the Daily Mail, joining it to the previously announced
(see earlier InfoPowa reports) media partnerships with
the Daily Telegraph, Daily Mirror, FourFourTwo and Footy
Mad. The deal will see the Daily Mail website carry the
two newest products from The New Football Pools gaming
suite, Premier 10 and Footy 15.
Online Casino News courtesy of
InfoPowa
More news here.
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