ASA STRIKES AGAIN
22 August 2008
Another online gambling advert banned
Wink Bingo.com's latest online bingo advertisement has
incurred the displeasure of Britain's Advertising
Standards Authority, which announced the banning of the
material this week.
The advertisement, which was the work of Spacebar Media,
featured a maternity nurse celebrating next to a trolley
holding surgical equipment and a laptop, the screen of
which read ‘Wink Bingo Winner', reports the marketing
publication Brand Republic. Behind the nurse were a
surprised man holding a teddy bear and the legs of a
woman lying in a bed under a "Maternity Unit" sign, with
the catchline: "Find the appropriate moment..."
The ad's creators claimed that the objective was
distinguish Wink Bingo from competitors by being
"cheeky, irreverent, sassy and a bit naughty". The ad.
depicted a heightened fantasy situation, the props and
wardrobe were not authentic and a midwife could be
hiding behind a screen, the agency suggested in response
to complaints that it portrayed gambling as taking
precedence over
professional commitments and promoted betting in the
workplace.
The ASA was not having that, however, ruling: "We
acknowledged that the intention of the ad was to portray
a real-life situation in a humorous way, but considered
that the ad nonetheless showed a health-care
professional ignoring a woman giving birth in order to
play bingo online."
The Authority also found that the slogan "Find the
appropriate moment" could be interpreted as condoning
gambling in the workplace.
In a seperate issue, the ASA rejected a complaint by
Liberal Democrat culture spokesman Don Foster MP
regarding Foxy Bingo's TV ad on its ‘GBP10 free offer'.
Foster had challenged the use of the word ‘free,'
claiming it was misleading and arguing that the ads did
not make the conditions of the offer clear.
Online Casino News courtesy of
InfoPowa
More news here.
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