WAGERWORKS AND 24HPOKER TEAM UP

31 August 2007

Reciprocal marketing arrangements announced


Online gambling software provider WagerWorks and Sweden's 24hPoker Holding AB have agreed on a strategic alliance to collectively market their product offerings. The realisation of the agreement comes after the two companies signed a Letter of Intent in February this year to cooperate (see previous InfoPowa report).

The partnership will see WagerWorks integrate its casino games through its new WagerWorks remote game server system to the 24hPoker turnkey solution, giving 24hPoker’s partners access to WagerWorks’ popular games.

24hPoker will in tandem integrate to WagerWorks’ WagerWare casino platform to provide WagerWorks customers access to a fully integrated poker solution.

WagerWorks has selected 24hPoker as its “best of breed” poker partner, which will now enable WagerWorks to concentrate on its core competency of developing premium branded games. WagerWorks will be able to offer its customers the added value of playing on 24hPoker’s network. 24hPoker will also add WagerWorks’ Casino to its product portfolio, which makes 24hPoker’s offer stronger.

Paul Mathews, President of WagerWorks, commented: “This is an extremely exciting collaboration for WagerWorks and demonstrates that by using the WagerWorks rgs system, other operators can integrate our games onto existing platforms”.

24hPoker CEO Peter Åström said, “This cooperation enables WagerWorks to offer its partners poker on 24hNetwork, instead of operating its own network. WagerWorks also offers a cutting-edge casino software solution that differentiates much from the casino software we have today, as it offers games based on well-known brands like Monopoly, Wheel of Fortune, and Cluedo. This agreement is a part of our strategy to strengthen our international presence and to broaden our offer.”

Online Casino News courtesy of InfoPowa