VEGAS-BASED FANTASY SPORTS BOOK LAUNCHES

24 August 2007

Founder Eddie Murphy upbeat about the future of legal-in-USA fantasy sports

Las Vegas based Fantasy Sports Book.com opened online for business this week, secure in the knowledge that carve-outs in US law give it legality and a firm foundation for success.

Founder and operations director Eddie Murphy says the public league and commissioner based contests offer the public the ability to sign up and play for free using the same format found in the Las Vegas casino sportsbooks. The new site provides authentic odds, match-ups, and ability for players to pick the favourite, underdog, over, and under total score all in a user friendly point and click website.

“FantasySportsBook.com provides everyone, from the casual sports fan to the fantasy sports enthusiast, the ability to compete against each other in a fair, legal, and free environment, with the opportunity to win exciting prizes,” Murphy claims.

The website keeps track of all the picks and balances via a leaderboard format and offers cash prizes each week to the players with the highest winning balance. The grand prizes based on the total season winning balances earns a trip to championship games for each sport including NFL, NCAAF, NBA, NCAAB, and NHL, together with other prizes.

The management team is comprised of hands-on Las Vegas casino sportsbook executives combined with internet marketing and product development expertise from Silicon Valley.

In addition to the free public league, FantasySportsBook.com offers a fully functioning commissioner-based fantasy sports service. This subscription based product works like the traditional fantasy format where a commissioner subscribes, sets the rules (including fictional bankroll and betting requirements), then invites contestants. This will appeal to players who want to compete in an environment where they don’t risk any real money, but still get an authentic Las Vegas sportsbook experience. Players can place parlays and teasers, using flexible bet amounts, and other contest and commissioner based formats in development include survivor and team fantasy sportsbook.

Welcoming the new site, Fantasy Sports Trade Association President Jeff Thomas said: “As the fantasy sports industry continues to grow at a rapid pace, it’s great to see companies like this introduce new and unique products that meet the demands of the fantasy player and sports enthusiast.”

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